Aubade is the ultimate Parisian luxury lingerie brand. For more than 60 years, we have been striving to help women to feel beautiful and unafraid to show their personality and sensuality. Drawing on our unparalleled corsetry know-how, we offer modern-day women lingerie with flawless cuts and fits, which wears well. Aware of the challenges that lie ahead, the brand has decided to take its action to the next level. Aubade has adopted a CSR approach based on two key elements: reducing our environmental impact and fighting for societal causes.

For more than 60 years, our lingerie sets have been designed to last for much longer than just one season. Quality is one of the brand’s founding values. At Aubade, we cultivate excellence à la française, attaching great importance to defending and showcasing the artisans we work alongside. Calais lace workers and European embroiderers are the heirs of long-established corsetry know-how. In total, 75% of our Tier 1 suppliers are European in 2024. We are extremely mindful about our choice of materials: all of our textile materials are OEKO-TEX® certified. We verify their origin, work with ethical suppliers and do not use materials derived from animals apart from silk to make our nightwear lines. Some of our collections are GRS (Global Recycled Standard) certified, such as Rosessence, ensuring a minimum of 50% recycled materials. Additionally, Aubade has developed a line of men’s boxers certified by GOTS (Global Organic Textile Standard), guaranteeing fibers sourced from organic farming and processed according to strict environmental and social responsibility standards.

To ensure our planet remains beautiful, we decided to take up a new challenge. With our lines in recycled materials, innovation and sustainable development go hand in hand. By 2030, Aubade aims to develop 50% of its collections using recycled materials. With polyamide yarns made from production offcuts and polyester yarns made from recycled waste, which are put back into production as part of a zero-waste approach.

As part of an ongoing commitment to responsibility, each of our manufacturer partners undergo an annual SMETA 4-Pillar Audit. This confirms their compliance with the ethical, social and environmental requirements of our CSR policy. Furthermore, our subcontractors must comply with the Calida Group’s code of conduct which guarantees safe and healthy working conditions for their employees.

The traceability of the entire value chain is our priority. Fairly Made, a French start-up, is supporting us in this approach. Since summer 2023, our customers have been able to track the journey of our pieces by scanning a QR code on the label or the dedicated e-shop page. This give them open access to a traceability file which will provide information about suppliers at each stage in the manufacturing process. Since the autumn–winter 2023 collection, the Fairly Made file also indicate the carbon impact for all of our products. To date, over 700 products have been analyzed.

We have made combating discrimination a key part of our corporate human resources management policy. By signing a diversity charter, we have demonstrated our commitment to cultural, ethical and social pluralism. We firmly believe that diversity is a source of enrichment, and promote equal opportunities. The steady increase in employee numbers underlines AUBADE’s excellent brand image.

Investing in women’s health was an obvious choice. We are engaged in the fight against breast cancer. AUBADE supports the charity Ruban Rose which raises awareness about the importance of early screening and helps fund research. Pink October is the focal point of this drive. On this occasion, we organize an annual awareness campaign and actively take part in the Odysséa solidarity walk.

At Aubade, Corporate Social Responsibility is part of everyday life and always evolving. Every year, new measures are implemented to increase our positive impact. Our ambition: contribute, on our level, to building a sustainable, desirable future.