WHO ARE WE?
A Maison since 1958
Since 1958, our Maison has been creating seductive, creative and bold lingerie collections in the heart of the City of Light.
Based in Paris’ 1st arrondissement, our creative, pattern-making, R&D and marketing teams evolve between the romantic architecture of the Louvre Museum and the vibrant energy of the grands boulevards.
An exceptional French cultural setting, infused into every Aubade piece.
Since 1958, Aubade has moved in rhythm with the times, accompanying women in fulfilling their desires. Through color, style, cuts and communication, our collections captivate every generation.
While the Maison Aubade boasts over 70 years of experience, its expertise has been enriched since 1875, within a French corsetry and shapewear workshop founded by Doctor Bernard.
This historic technical knowledge was acquired by the Pasquier family in 1958 to establish the lingerie house we know today.
Excellence in Quality
Each piece is designed, constructed and refined with meticulous attention, resulting in a product that is perfectly mastered, durable and deeply desirable.
Our quality team works daily in close collaboration with our suppliers to achieve a key objective: to lighten product composition, favor ultra-soft, innovative and responsible materials, without ever compromising comfort or the Aubade signature.
“A key objective:
to lighten product composition, favor ultra-soft, innovative and responsible materials, without ever compromising comfort or the Aubade signature.”
Precision of Cut
Within our Maison, a wide range of expertise works hand in hand to create the perfect piece and achieve impeccable precision in fit.
Designers, product managers, R&D teams, and industrialization experts combine their talents to shape models where technical mastery, comfort and sophistication meet.
Every detail is designed, adjusted and perfected to offer a fit that enhances the body and reflects the full mastery of Aubade craftsmanship.
Excellence of Materials
At Aubade, every detail matters. Finishes are flawless, and materials are selected with the utmost care to deliver deep refinement and elegance that can be felt on the skin.
Our reputation has been built on the finest Calais lace, custom-designed for the Maison, along with embroideries and guipures from the world’s finest artisans, whose delicacy and precision have shaped our collections over time.
Every day, our Research & Development team takes on a key challenge: to imagine new, more sustainable fabrics adapted to women’s lifestyles, while preserving Aubade’s DNA.
Designed to Last
From the first sketch to arrival in store, 18 months of creation are required. A carefully controlled timeline, where each step ensures lingerie that is beautiful, technical and long-lasting.
Each model undergoes independent mechanical resistance tests to guarantee durability. More than 100 prototypes may be created to achieve the perfect fit — one that embraces the body with precision and delivers on its promise every day.
An Aubade bra includes at least 24 components, assembled with meticulous precision. This expertise ensures flawless comfort and perfect support, whatever the size.
Designed to last, created to accompany every woman over time — intensely, intimately.
This freedom to be, to seduce and to desire is expressed in three words:
LIVE YOUR DESIRE
Live your desire.
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